Commercial Strategy Consulting
Typical engagement: 6 to 8 weeks The structure, processes, and metrics that make a sales area run on a system. Roles get defined, the pipeline is documented, and results stop depending on any single person.
Who it is for
Teams selling without a shared structure, where results swing from one month to the next.
What you get
- ✓A defined commercial structure with roles and responsibilities
- ✓Documented sales processes
- ✓An optimized commercial pipeline
- ✓Key KPIs and metrics
- ✓Sales scripts and materials
- ✓A commercial manual
B2B Strategic Marketing
Typical engagement: 8 to 10 weeks Demand generation built on data rather than guesses, with positioning and a message that reach the technical buyer.
Who it is for
Companies spending on marketing without qualified leads or a message that lands.
What you get
- ✓A positioning strategy
- ✓A B2B content plan
- ✓A lead generation system
- ✓Marketing automation
- ✓Prospect nurturing
- ✓Marketing metrics and reporting
- ✓Sales and marketing working together
Market Research
Typical engagement: 4 to 6 weeks The market read from real data: competitors, demand, trends, and segments, so decisions rest on evidence.
What you get
- ✓Competitive analysis
- ✓Market sizing (TAM, SAM, SOM)
- ✓Sector trends
- ✓Supplier analysis
- ✓Market opportunities
- ✓Projections and scenarios
- ✓Strategic recommendations
Implementation and Support
Typical engagement: 3 to 6 months The strategy put into practice, with the team guided through the change until the new processes are simply the way of working.
Who it is for
Companies with a strategy they have not managed to execute.
What you get
- ✓Change management
- ✓Coaching for the commercial team
- ✓Weekly follow-up meetings
- ✓Adjustments and optimization
- ✓Continuous training
- ✓Monthly reports
- ✓Direct support
Commercial Automation and CRM
Typical engagement: 4 to 8 weeks A CRM configured to fit the process, with automation that removes manual work and reporting the team can trust.
Who it is for
Teams with an abandoned or misconfigured CRM that loses information to manual work.
What you get
- ✓Full CRM configuration
- ✓Process automation
- ✓Tool integration
- ✓Dashboards and reports
- ✓Automated workflows
- ✓Team training
- ✓Technical documentation
Works with HubSpot, Pipedrive, Salesforce, and Monday.
Ready to strengthen the commercial area?
Request a free diagnostic and see where Ascend can help.
