Market research
Market intelligence for decisions backed by data.
Decisions with real market information
A market that keeps shifting calls for accurate, current data. A market study gives a technical company the read it needs to commit resources with more certainty.
What a market study covers
Competitive analysis
- ✓Mapping of direct and indirect competitors
- ✓Strengths and weaknesses
- ✓Competitor strategies and tactics
- ✓Price and service benchmarking
- ✓Differentiation opportunities
Market sizing
- ✓TAM (total addressable market)
- ✓SAM (serviceable available market)
- ✓SOM (serviceable obtainable market)
- ✓Growth projections
- ✓Market segmentation
Sector trends
- ✓Emerging technologies
- ✓Regulatory changes
- ✓How demand is evolving
- ✓New business models
- ✓Factors shaping the sector
Customer analysis
- ✓Buyer profiles
- ✓The B2B customer journey
- ✓Purchase drivers
- ✓Satisfaction and loyalty
- ✓Unmet needs
How a study is run
- 1
Scope definition
Objectives, key questions, and the deliverables to expect.
- 2
Primary research
Expert interviews, surveys, and field work.
- 3
Secondary research
Sources, databases, and specialized reports.
- 4
Analysis and synthesis
Processing the data into insights that can be acted on.
- 5
Executive presentation
A detailed report with strategic recommendations.
What you receive
Executive report
A detailed written analysis.
Interactive dashboards
The data laid out so it is easy to read.
Recommendations
A specific action plan.
Presentation
An executive session with time for questions.
Request a market research proposal
Tell Ascend what you need to decide, and get a scope and a quote.