Commercial Health Checklist 2025
A 50-point diagnostic to assess the state of your sales function and identify gaps and improvement priorities.
By Ascend Editorial Published Updated
What this resource is
The Commercial Health Checklist is a 50-point diagnostic for assessing the current state of your sales function. Working through it gives you a clear read on where your commercial operation is solid and where the gaps are.
What is included
- 50 evaluation points organized by area.
- A 0 to 100 scoring system.
- Benchmarks by commercial maturity level.
- A gap diagnosis by category.
- An action plan prioritized by impact.
Areas evaluated
The checklist splits 100 points across five areas:
| Area | Points |
|---|---|
| Commercial strategy and planning | 20 |
| Sales process and methodology | 20 |
| Team and talent development | 16 |
| Technology, CRM, and tools | 16 |
| Metrics, KPIs, and analysis | 28 |
How to read your score
The total score places your sales function in one of four maturity levels:
- Critical: 0 to 40 points.
- Developing: 41 to 65 points.
- Competent: 66 to 85 points.
- Excellent: 86 to 100 points.
How to use it
Download the document, complete it with your commercial team, and use the per-category result to decide where to focus the first improvements. The file opens in the browser and can be printed to PDF or shared with the team. The checklist document is in Spanish.